While there will always be an element of subjectivity in picking the right colours for your brand, understanding colour psychology can guide you in choosing a palette that evokes the emotions you wish to convey.Ĭlarity is everything in brand and logo design, so before you rush into choosing your brand colours, here are some important factors to consider first: Yep, that “zig while others zag” factor.Ĭonsidering the effects of colour psychology in your brand design efforts will help you create a visual identity that aligns with your brand purpose and, most importantly, your audience.Īs you review the various colours and their meaning, you may think, “which one is right for my brand?”. In fact, studies have shown that colour can influence 85% of customers’ purchase decisions!Īllow you to stand out from the crowd and differentiate your brand from competitors. Help you articulate the ‘why’ behind your brand and give direction to your visual branding and marketing strategyĮvoke feelings and emotions in your audience that, in turn, spark decisive action. When used correctly, the right colours canīring clarity, confidence and resonance to your brand visual identity With this in mind, the colours brand designers choose for a business can have a significant impact. Whether it’s your logo, website, packaging or shopfront, colour is often the first thing that pops out to consumers when interacting with a brand. In the marketing and branding world specifically, colour psychology focuses on how specific colours influence a customer's impression of a brand and how that impacts their purchase decision.

It is the study of hues and how they affect human behaviour and is based on the understanding that colours have the power to influence our emotions, feelings and actions, often at a subconscious level. So, how can you harness the power of colour psychology for your brand’s visual identity? Let’s take a look.Ĭolour psychology is the study and application of colour and how it relates to us psychologically, scientifically and creatively.

Calm and sophisticated neutral hues might work well for some, while others might shine best with a punchier palette. Colours can affect our mood, actions, and perceptions – so it’s no wonder it’s one of the most important factors in branding.įor brand designers, colour choice is driven by a brand’s core purpose and stems from the premise that colour can enhance identity. The thing is, humans are visual creatures, and our instinct is to gravitate toward colour. Would it spark your creativity? Would it impact your mood and overall wellbeing? How motivated or inspired would you feel throughout your day? Imagine a completely colourless world everything from the food we eat, the clothes we wear, to our environment.

Deep autumn color palette personality